How do you feel about package deals?
Show notes and links:
The Pros and Cons of Bundled Pricing (Harvard Business Review)
$29 for 70 Items of 70 Items for $29? How Presentation Order Affects Package Perceptions (Academia.edu – Rajesh Bagchi & Derick F. Davis)
“My child and I are a package deal”: Balancing adult and child concerns in repartnering after divorce. (Journal of Family Psychology)
“You Knew It Was A Package Deal” (Huffington Post)