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556: Linked Up

Are you on LinkedIn?


Full episode script

According to the Pew Research Center, in January of 2018, 25 percent of American adults are on LinkedIn. In 2013, that number was at just 17%. Current usage is just a few percentage points away from Snapchat, as well as Twitter, Pinterest, and WhatsApp.

In other words, it’s not a wildly runaway popular network, but it certainly has a fairly dedicated usage base.

That same Pew report had a few other interesting takeaways — that unlike many social networks, there is an equal split between men and women on the network, and 50% of users have a college degree or more.

What I find particularly interesting is what Google search suggestions reveal about what people tend to think about LinkedIn. Those search suggestions include things such as:

Why would I want to use LinkedIn?

Is LinkedIn a dating site?

How many countries are on LinkedIn?

When I’m giving presentations about social media in my professional life as a social media manager, LinkedIn is often the network that I suggest people who quote-unquote “hate social media” maintain as a way of keeping some kind of online presence with a more professional bent. There is, of course, the constant debate of what a network “should” be versus what users create on and with the network.

This script may vary from the actual episode transcript.