Do you buy cars from a dealership or from an individual?
Full episode script
According to the 2016 Beepi Consumer Automotive Index (which, to be fair, came from a company selling online car sales), 87% of Americans dislike something about car shopping at dealerships and 61% feel they’re taken advantage of while there. 52% of car shoppers feel anxious or uncomfortable at dealerships.
In other words, Americans generally HATE car dealerships — partially because it’s one of those areas that has a very defined power dynamic where it’s easy to feel taken advantage of. Add on to that fact that vehicles are generally large purchases that are complex and complicated, and often not well understood… and, well… it’s a difficult mix.
Which probably makes it not entirely surprising that private party sales — not at dealerships — have been on the rise. In 2013, CNW Research reported that, quote:
casual, private party sales will be running 22% higher than a year ago and are selling a higher volume of used vehicle sales units than independent dealers.
Beyond both of these options, though, most of the research says something entirely different — that most people are shopping online and preferencing “no haggling” prices — though the jury is still out on if that benefits the buyer or the dealership more.
This script may vary from the actual episode transcript.